Asian Congress for Media and Communication Journal <p>The Asian Congress for Media and Communication Journal is an international, open-access, peer-reviewed journal that supports the development of research, scholarship and pedagogy in the fields of media, communication, and language. <span style="font-size: 0.875rem;">It is the official journal of the Asian Congress for Media and Communication, an international professional organization of media practitioners and academics. </span><span style="font-size: 0.875rem;">No author fees are charged for publication in this journal.</span></p> en-US Wed, 07 Jul 2021 21:19:10 -0400 OJS 60 Serendipity: Student Readiness and Adaptation Model for Remote Teaching and Learning During the COVID-19 Pandemic <p>This study attempted to develop a model of student preparation for the abrupt shift from traditional to remote teaching and learning. Guided by the Transactional Distance Theory (Moore, 1989), the model is dubbed SERENDIPITY, i.e. a mnemonic that stands for: Screenshot ready; Engagement (with content, co-learners, and teachers); Resiliency (maintaining sanity); Endless (adaptation); Nonchalant (being calm and relaxed); Diligent; Independent (learning); Procrastination (how not to procrastinate); Integrity; Tenacity (determination); and Yeasty (exuberantly creative). The model is a student readiness framework developed by the UPLB Learning Resource Center and operationalized through capacity development programs using webinars via zoom, Facebook, and YouTube delivered by various social scientists, psychiatrists, communicators, and artists. These webinars on readiness for online learning, mental health, mindfulness, netiquette, tutorials, bridging activities, daily doses of inspiration, and the like did not only capacitate UPLB students but also teachers, school administrators, and researchers in other universities and high schools in the country.&nbsp; The multiple attribute setting amounting to more than six million does not matter but the emerging strategies to prepare students to study remotely enabled them to adapt to the new learning platform that may now become the new norm.&nbsp;</p> Benjamina Paula Gonzalez-Flor, Sheryll Edd Hermosa-Ebron and Joshua Michael Jonas Copyright (c) 2020 Asian Congress for Media and Communication Journal Tue, 15 Dec 2020 00:00:00 -0500 Dying or Changing: The Challenge of the HK Radio Industry <p class="Abstract"><span lang="DE-AT">As radio shifts from analog to digital, the Hong Kong Radio Industry faces a challenge that they have not prepared for. To say the least, they have been running on deficit. In addition, it seems that they had become outdated, falling behind in terms of technology and exhibiting a lack of awareness about how online social media interaction between disk jockeys and listeners could attract more attention and increase their listener base. Significantly, Hong Kong radio is notable for not having archival systems for their sound recordings and radio content that could provide public and educational access after live radio sessions, and that might have helped maintain, if not increase their audiences who are increasingly used to accessing radio on demand via streaming services. This highlights the urgent need to set up a system for preserving Hong Kong’s precious recordings. Using ethnographic approach, the researcher adopted a qualitative method where they observed and interacted with the study’s participants in their real-life environment. Moreover, the paper applied a usability in a user-centered service design to help them analyze the problem, which includes the relevant domain, audience, process, goal, and context. Using an ethnographic study within a usability project enables researchers to thoroughly analyze the design problem and notice all associated issues to come up with a better solution. This paper focused on the radio industry in Hong Kong, particularly addressing crucial issues and questions that have been understudied in existing academic research.</span></p> Tse Wing-On Copyright (c) 2021 Asian Congress for Media and Communication Journal Tue, 15 Dec 2020 00:00:00 -0500